10 Lakh+
Interviews delivered annually
Across CATI, CAPI, CAWI and qualitative modes
Pan-India fieldwork · Asia-Pacific delivery
The fieldwork behind the insight.
GEMR is the data collection and field operations partner research teams rely on across India and Asia-Pacific. You design the study. We execute it to specification — and hand you the evidence that we did.
- Own field ops
- Every mode in-house
- Assured quality
Delivering fieldwork for research teams across
Global pharmaceutical group
Hospital network
Medical devices manufacturer
Health insurance provider
Enterprise software vendor
Consumer electronics brand
Cloud infrastructure provider
Digital payments platform
National retail chain
Quick-commerce platform
Fashion and apparel group
Consumer durables retailer
Client identities withheld pending permission to publish. Sectors shown are accurate.
By the numbers
Scale that shows up in the sample, not just the pitch.
Coverage and capacity are only meaningful if they translate into filled quota cells in the markets you actually specified.
- 25+
Markets covered
Pan-India coverage with Asia-Pacific delivery
- 30+
Major languages supported
Instruments reviewed in-language, in context
- 1,000+
Trained interviewers & field staff
Mobilised by a 100+ strong full-time core team
Why GEMR
Four things that decide whether fieldwork holds.
Every field supplier promises quality. These are the structural choices that actually produce it — and the ones we would ask about if we were buying.
Our own field force
The people who collect your data are briefed, scored and accountable to us. Studies are not passed down a subcontracting chain where quality and identity both get diluted.
Every mode under one roof
CATI, CAPI, CAWI, qualitative and panel operations run from the same organisation, so mixed-method designs do not need three vendors and four hand-offs.
Quality control is standard
Back-checks, audio audits, geo-validation and fraud detection are in the base scope. They are how we work, not a premium tier you have to buy.
Reach into hard markets
Tier-2, tier-3 and rural India, plus regional Asia-Pacific, delivered on schedule rather than quoted and then re-negotiated once fieldwork stalls.
What we do
Eight service lines. One accountable partner.
Specialist recruitment and field execution, from hard-to-reach professional samples through to in-store, in-home and sensory work.
HCP & patient recruitment
Healthcare & Pharma Fieldwork
Specialist physician, allied professional and patient recruitment with consent and privacy controls.
Hard-to-reach professional samples
B2B & Executive Recruitment
Decision-maker recruitment verified by role, firmographics and purchase authority.
Household & in-store fieldwork
Consumer & Shopper Data Collection
Household, exit and in-store intercept fieldwork across metro, tier-2, tier-3 and rural markets.
Face-to-face data collection
CAPI & In-Person Fieldwork
Tablet-assisted in-person interviewing with GPS, timestamp and photo validation on every submission.
FGD, IDI & ethnography
Qualitative Field Operations
Recruitment, facilities, moderation support, transcription and translation for qualitative studies.
CLT, HUT & sensory
Product Test & Sensory Execution
Central location tests, home usage tests and sensory sessions with controlled product handling.
CSAT, NPS & journey studies
Customer Experience Fieldwork
Transactional and relationship experience measurement across phone, online and in-person modes.
Audit & compliance fieldwork
Mystery Shopping Operations
Scenario-based service audits with evidence capture, shopper rotation and scoring calibration.
Coverage
Pan-India fieldwork. Asia-Pacific delivery.
Metro, tier-2, tier-3 and rural India run by our own field executives, with regional delivery across South and South-East Asia and the Gulf for multi-country programmes.
- Owned field network
- Field executives employed and trained by us, working their own districts and languages.
- Hard-market reach
- Rural and tier-3 waves planned around market days, harvest cycles and local festivals.
- Multi-country programmes
- Harmonised sampling and instruments so cross-market comparisons actually compare.
- Language depth
- Instruments reviewed in-language on device, not signed off in a spreadsheet.
Owned field operationsRegional delivery
Sectors
Sector fieldwork, not generic fieldwork.
Every sector fails differently. These are the ones where we know in advance what is going to be hard.
How we work
Seven stages, and evidence at every one.
From the first feasibility read to the deviation log that ships with your data, each stage produces something you can inspect rather than something you have to trust.
- STEP 01
Brief & feasibility
We read the methodology as an operator would and come back with an honest deliverability read — including what will not work.
- Feasibility note
- Costed field proposal
- Risk flags
- STEP 02
Design & instrumentation
Sample plan, screener, instrument scripting and quota architecture built and tested before anyone enters the field.
- Programmed instrument
- Logic map
- Sample plan
- STEP 03
Recruitment & briefing
Respondents recruited to specification with documented evidence; field teams briefed on this study specifically.
- Screener records
- Field manual
- Briefing log
- STEP 04
Supervised fieldwork
Collection runs under live supervision with daily quota and quality reporting rather than a single end-of-field summary.
- Daily field report
- Quota status
- Audio & geo trail
- STEP 05
Validation & quality control
Independent back-checks, geo and duration checks, fraud screening and interviewer scoring before anything is called complete.
- Back-check report
- Exclusion log
- Interviewer scores
- STEP 06
Data compilation
Validated data assembled into the file structure and naming convention your analysis team asked for — raw and labelled, ready for them to work on.
- Labelled dataset
- Verbatim file
- Audio & geo trail
- STEP 07
Handover & review
Data handed to your analysis team with the full field record attached, plus a wave review that feeds back into the next round.
- Field record
- Deviation log
- Wave review
In their words
What research teams say about working with us.
Illustrative
The difference is that we hear about problems while they are still schedule problems. On our last tracker we knew in week one that a quota cell was going to struggle, which meant we could talk to our client about it instead of explaining it afterwards.
Research Director
Global insights agency
Illustrative
We asked for the audio files and the back-check log expecting friction. They arrived the same day, properly indexed. That told us more about the operation than any capabilities deck could have.
Head of Quantitative
Independent research consultancy
Illustrative
Rural coverage is where suppliers usually start negotiating after you have signed. GEMR planned the waves around market days and simply delivered the cells.
Insights Manager
FMCG manufacturer
Illustrative
They came back short on two cells and told us why, in writing, with the incidence data behind it. Every other supplier we have used would have quietly filled them with whoever was nearest.
Associate Director
B2B research specialist
Illustrative
Our tracker had been drifting for a year and nobody could say why. The wave-on-wave composition reporting made it obvious within two cycles that the problem was interviewer churn, not the market.
Client Service Lead
Brand tracking practice
Illustrative
The source composition report is the thing I actually value. I can tell my client exactly where their sample came from, and I have never been able to do that with a supplier before.
Panel & Sample Lead
Multinational research network
Insights
Field notes on data quality.
Writing on sampling, panel integrity and the operational realities behind the numbers.
Questions
The things buyers ask us first.
Not finding what you need? Ask us directly — we answer field questions properly, not with a brochure.
Start a conversation
Send us the methodology. We will tell you what it takes.
Share the sample plan, modes and timing. You will have a costed field proposal within two working days — including an honest read on anything we think will not work.